Siemens Joins HomeSphere
Partnership to expand brand in the residential construction industry

DENVER, CO, April 19, 2010 /24-7PressRelease/ -- Siemens Industry, Inc. Building Technologies Division and Lakewood-based HomeSphere announced today that they have entered into a joint agreement to offer residential electrical products to HomeSphere's network of builders, using HomeSphere's technology-leveraged services.

Siemens Low-Voltage Business Unit joins more than 70 other manufacturers currently using HomeSphere's BRI Program to manage rebates for homebuilders and, in turn, grow their market share through increased homebuilder sales. In return, builders gain access to cost savings on Siemens' complete line of residential electrical products, including load centers, metering solutions and AC disconnects, circuit breakers, generators, surge protection and home automation solutions.

"The BRI partnership provides a powerful tool to further extend our national manufacturing and distribution network," said Jack Grant, National Builder Program Manager for Siemens. "This partnership allows builders to leverage their purchases while creating demand that is beneficial to us as a manufacturer."

BRI is a unique Web-based service serving the residential construction industry. Manufacturers use the BRI application to open up sales channels that include thousands of homebuilders and remodeling contractors, gaining inroads to new accounts and building recognition for their products and services. Builders, on the other hand, gain product knowledge and manage their cash-producing rebates, helping them to improve their bottom line.

Siemens products are geared toward making builders more competitive in an increasingly challenging construction market. The company's designs save time and money during installation and maintenance, and its products offer home and building owners the highest level of electrical safety. Quality and reliability means fewer callbacks, a major benefit for any homebuilder. Siemens will soon have an additional tool for building brand awareness among remodeling contractors through HomeSphere's BestContractors platform.

"BRI is a powerful marketing tool," said Chris Toth, HomeSphere's Vice President of Sales. "Particularly during trying times for the residential building industry, our customers and clients build sales and marketing channels that position their brand solidly for the future."

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Tracy Aiello
Aiello Consulting
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